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About Sania the Designer
Sania Maskatiya Fashion Designer – Prêt-à-porter – Luxury Prêt- Haute Couture & Bridals. Online Store – www.saniamaskatiya.com
A graduate of the prestigious Indus Valley School of Art and Architecture in Karachi, Pakistan with a coveted degree in textile design, Sania Maskatiya has been designing since 2007 under the label ‘Chamak’. In 2010, in an exciting bid to expand into broader fashion endeavors, Sania launched her own label, the now eponymous ‘Sania Maskatiya’. Now with an employee strength of 350+, Sania Maskatiya has grown to encompass in-house printing, embroidery and stitching units.
Sania’s brand won its first Lux Style Award, Pakistan’s most significant design award, for the achievement in the fashion design-luxury prêt category and was also nominated for achievement in fashion design- prêt category at the coveted Lux Style Awards 2012. Heralded as one of Pakistan’s Hot 100 people by Hello! Pakistan and one of Pakistan’s top 50 most powerful people by leading fashion magazine Diva, Sania’s signature aesthetic reflects a balance between elegance, comfort and practicality. Her designs often take imaginative inspiration from a unique interplay of colors, using imagery inspired by nature and her surroundings manifest across three main lines including prêt a porter, luxury wear and haute couture, for women of all ages. The brand also retails a selection of Menswear apparel.
The Sania Maskatiya design house uses only pure fabrics cut and draped in a range of silhouettes creating versatile looks across all their fashion lines. Indeed the acclaimed house of fashion engages the finest craftsmen across Pakistan, hailing from generations of artisans practicing time-honored craftsmanship and embroideries.
Sania Maskatiya continues to showcase her designs both within Pakistan and on the international circuit extensively. Internationally the brand has showcased across runways and at exhibitions in Europe, USA, The Middle East and India. In Pakistan, the brands twice yearly collections at the PFDC Sun silk Fashion Week and Fashion Pakistan Week platforms are much anticipated as are their seasonal in store collections, exhibitions and occasion wear lines.
The Sania Maskatiya brand has been worn by an enviable diversity of influential personalities from Pakistan. They were represented at the prestigious 84th Annual Academy Award Nominee Luncheon where Oscar Winning Pakistani Filmmaker Sharmeen Obaid Chinoy wore a custom Sania Maskatiya creation. Obaid Chinoy also wore a bespoke Sania Maskatiya creation to the Emmy Awards. Asifa Bhutto Zardari of the famed Bhutto political dynasty recently wore a Sania Maskatiya creation on the cover of Hello! Pakistan and Pakistani film actress Humaima Malik wore the brand at the 14th Asian Film Festival in London.
A socially conscious brand, Sania Maskatiya and Umair Tabani, Head of Business Development at the brand have spoken an numerous seminars and conferences on the subject of brand social responsibility, the power of a joint male-female work team et al. The brand also supports important causes in Pakistan, the most recent being the Layton Rahmatulla Benevolent Trust, working alongside Pakistan’s biggest fabric retailer Gul Ahmed to develop and retail a capsule collection of scarves, whose entire proceeds went towards the support of the trust.
Sania herself currently serves as a a member of the Fashion Pakistan Council board and is a regular jury member for the Indus Valley School’s final year graduating students thesis programmes.
The Sania Maskatiya label is currently available through three standalone stores in Pakistan – indeed the brand opened 3 stores in just 3 years. Their flagship store in Karachi, Pakistan is located at 4C, 6th Bukhari Commercial Lane, DHA and their second store is in the Dolmen Mall, Clifton Karachi. In. Lahore the Sania Maskatiya Lahore Flagship Store is located in the heart of retail on the M.M. Alam Road in Gulberg. The brand is also available at multi brand boutiques in Karachi including Ensemble, One by Ensemble, Labels, & The Designers. In Lahore at Ensemble, Labels & L’atelier, in Faisalabad at Labels, in Islamabad at Asmani & L’atelier and in Peshawar at Guzel. Sania Maskatiya is available at international multi-brand boutiques such as Ensemble Dubai and Soiree in Dubai, at Ogaan & No Man’s Land in New Dehli India, at Zardoze & Melange in Singapore, at Humera Mirza in Chicago, at Ruquiya Khan in Los Angeles, Shabi’s in Ontario Canada and at Aamna & Aisha in London just to name a few.