ÉLAN

About

The Luxury Fashion Brand

Company Overview

ÉLAN is synonymous with elegance, opulence and luxury. Established in 2006, the fashion powerhouse earned early success because of its intricately detailed and luxurious evening and bridal wear and tasteful body-conscious silhouettes. In addition to its coveted couture, ÉLAN produces a luxury prêt-a-porter line. ÉLAN Lawn, the brand’s wildly successful seasonal unstitched printed fabric collection was first launched in 2012 and has quickly become a summer must have.

Recently added to the portfolio is ÉLAN Vital, a casual avant-garde ready to wear diffusion line. With regularly updated designs, this line is proving very successful with busy women who do not want to compromise on elegance or comfort in their daily wear.

ÉLAN regularly showcases at the Sun silk PFDC Fashion Week which is held in spring. This collection embodies experimental western cuts and silhouettes. The collections have been critically acclaimed highlighting the brand’s fashion forward vision.

The brand is indispensable for those who will settle for nothing less than international standards of quality and stitching detail in their eastern wear. The design team labors over every detail of their creations, employing intricate hand-stitching as well as other classic and modern techniques. The brand has an eye on international fashion and its heart in real, accessible clothes that not only look beautiful, but also make the wearer feel confident and radiant. Modern or traditional, heavily worked or elegantly embellished, haute couture or ready to wear prêt; everything designed in our studios is timeless and beautiful, season after season.

Awards

Pakistan’s Most Loved Luxury Design House

Products

Bridal Wear, Evening Wear, Luxury Pret-a-poter, Élan Vital, Luxury embroidered fabric and ÉLAN Lawn