In each bite of any delicious Peek Freans biscuit lies the rich tradition of true grit and hard work that has been so essential to EBM’s journey. It has taken many achievements, big and small, for EBM to reach its position as the industry leader today. EBM has followed the legendary Pied Piper to quality and success in Pakistan’s branded biscuit business. EBM’s vision and values lie at the heart of all we do. They inspire and guide us to the best possible course of action and, ultimately, the best outcomes. Simple yet powerful, our vision and values strengthen the company and its practices.