What began as a single store startup in Karachi is now easily Pakistan’s most iconic fast fashion retail force. Today, Khaadi has 43 stores at almost every notable location in Pakistan and is also the first Pakistani fashion retail brand to successfully establish a global footprint with stores in the United Arab Emirates and United Kingdom.
Indeed the brand was established by Founder and Chief Executive Officer Shamoon Sultan in 1998 with a vision to revive the ancient craft of the handloom, reinterpreting it within a more contemporary and fashion focused context, to suit the high street. This ethos is now manifest within all of Khaadi’s designs and brands. From fast fashion for men, women and children, to accessories and a home line, Khaadi’s products are instantly recognizable and sought after for their distinct global ethnic inspiration.