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Brand Story of United King
United King – as we see it today – began its journey in the City of Lights three decades back under the brand umbrella of United Sweets Bakers and Nimco from a small space in Karimabad back in 1984.
Being so famous for their exceptional quality of food, United Sweets Bakers and Nimco faced a harsh challenge from other bakeries trying to use their reputation and name to bring in business for themselves. Hence they decided to change the name to “United King” and registered it as a brand to protect their rights.
The first branch with the name United King was opened at Bahadurabad in 1998, which was the birth of the “United King” brand. United King has come a long way today in terms of its outlets, products and services – sharing its quality of food across Karachi.
Starting their range from assortment of a few Sweets and Bakery items, “United King” gradually added to their menu and they now make and sell more than 250 food items ranging from sweets and bakery items to breakfast items and fast food; all available under one roof.
The growth in United King’s likeability and customer base has only made a positive impact on their quality; they have put great emphasis on maintaining their standards, which is why United King has won the prestigious brand of the year award consecutively since 2009 to 2013.
With decades of continuous growth, United King’s packaged products outgrew the confinements of United King Stores in Karachi and United King products went international; being exported to over 25 countries now. More recently United King has started its distribution across Pakistan; soon United King products will be available at all leading stores across Pakistan.